“He’s a great motivator”

What can you tell me about Reid?

healthcare speaker, professional speaker, benefits, hire a speakerPassionate speaker. Strategist. Innovator. Writer. 29-year healthcare veteran. Free-market health reform advocate. Co-Founder & CEO of freshbenies – a 4-timer on Inc5000’s fastest growing company list. Coffee addict. Born a Canadian, and now a proud American!

Reid grew up in Canada, received a Health Administration degree & formed his opinions about government-run health care. In 1991, he escaped to America and worked for two health insurance carriers and two General Agencies.

As the Affordable Care Act ramped up, Reid was concerned with the high out of pocket costs and lack of control many Americans experienced. In 2009 he launched freshbenies – an engagement platform to help people control their healthcare. This “fresh approach to benefits” combines practical tools such as telehealth, doctors online, advocacy, consumerism savings networks and more. To date, freshbenies has saved clients more than $75 million in unnecessary medical costs.

What are Reid’s areas of expertise?

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Reid is a keynote-caliber speaker with expertise on a variety of topics, including but not limited to the following…

  • Entrepreneurial lessons from the failures of a founder
  • Engagement of telehealth, advocacy & other cost-containment tools
  • The future of American healthcare & free-market strategies
  • Single-payer issues, including lessons from Canadian healthcare

Would Reid be good for our event?

See for yourself – here’s what others say…

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“Reid Rasmussen is a very productive, precise, ambitious and results driven person with a vast knowledge of the Health Care industry. His innovative spirit and boundless energy make him a sought after resource for speaking engagements. Reid's deep and practical expertise would be a welcomed addition to any speaking opportunity.”

Scott Klein Vice President at Lockton Dunning Benefits


October 29, 2014

“Reid spoke at our IEAHU Symposium in Ontario, California regarding the differences between the United States health care system, and the Canadian system. Having personal experience since he has lived in both countries, Reid was able to deliver information in a way that really spoke to his audience. His style of speaking uses humor and information in a way that everyone in the group can relate to in their own personal situation. I would highly recommend him for not only this topic but any area of expertise he has. He is passionate about the things he believes in, and does his research to be sure things are accurate. I certainly look forward to seeing him speak again.”

D'Vorah Mariscal Sr. Broker Sales Executive at BenefitMall


October 28, 2014

“Reid spoke to our attendees at our Workplace Benefits Mania Conference in Las Vegas (July, 2014) on opportunities created by the ACA legislation. He was articulate, knowledgeable, and knocked it out of the park. In addition, he demonstrated a strong passion and belief for what he does. I would recommend Reid as a person who engages an audience with his character, ingenuity, and reasonableness, with a deep knowledge base of employee benefits distribution.”

Walt Podgurski Conference Co-chair Workplace Benefits Mania, Publisher, Writer


October 28, 2014

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“Reid is a knowledgeable and engaging speaker on multiple healthcare topics. I have personally spoken along side Reid and listened to him as an audience member. I have seen Reid's authentic and straight-forward speaking style bring clarity to often confusing topics to groups of 50 to 500+. Not to mention his humor, which is not only entertaining, but is always well-timed and accentuates his message. You would be missing out if you did not have Reid speak at your event.”

Eric Bricker, MD Chief Medical Officer at Compass Professional Health Services


October 29, 2014

“Reid is an engaging speaking who has a talent for presenting information in a concise, organized and easy to interoperate fashion. He becomes a true subject matter expert on any topic he presents. The level of research and detail he puts into compiling his presentations gives you the confidence that the information being shared is accurate and well rounded. His audiences always walk away well informed and entertained”

Tiffany Stiller Vice President, Carrier Relations, BenefitMall


October 29, 2014

“I have had the opportunity on many occasions to hear Reid speak to groups both large and small. It is not only his mastery of the subject matter that impresses you, but his delivery. His upbeat style and clarity makes learning easy and enjoyable. In the ever changing world of healthcare, Reid can always be depended on as a reliable resource.”

Robert Kucera Regional LTC Wholesaler at John Hancock Life Insurance Company (U.S.A.)


October 29, 2014

“Reid has that rare ability to take serious, dry subject matter and turn it into an enlightening, entertaining, and sometimes humorous presentation. Reid is always prepared and has great knowledge of the material presented. He easily and quickly gains the audience's respect and attention.”

Steve Neuner President at Corporate Alternatives, Inc.


October 29, 2014

“Reid is one of the best speakers I have heard on the subject of health care as it pertains to how the US system compares to the Canadian system. I would highly recommend Reid to anyone considering him for a speaker on that topic as well as alternative non-mainstream medical products. He has a very entertaining delivery style that keeps the audience engaged throughout his presentations.

Fred Robertson Executive Vice President at BenefitMall


October 29, 2014

“Reid has been a trusted resource concerning single payor having worked within the Canadian Healthcare System and he brings a deeper understanding as to the causes and solutions surrounding our own healthcare dilemma to any conversation or presentation. Anyone looking for a dynamic, exceptional orator will find Reid's grasp of the marketplace and trends unmatched.”

Joyce Dobervich Director of Operations at Sage Benefit Group, Inc.


October 28, 2014

“Reid combines an in-depth knowledge of the subject with excellent presentation skills. He is an outstanding presenter.”

Bernard DiFiore CEO at BenefitMall


October 28, 2014

“Energetic, enthusiastic and knowledgeable are only a few adjectives describing Reid's public speaking acumen. Reid excels at researching and understanding current healthcare/health insurance industry trends. He relays the message in a clear and concise manner keeping the highest attention of his audience. Reid's seminars are a ‘must attend’.”

Robb Peterson Sales Executive at Trustmark / Starmark Insurance Companies


October 28, 2014

“Reid is one of the most eloquent, articulate yet captivating speakers and I will take every opportunity to hear him speak. His thoughts are well organized and easy to follow and he always has back up documentation to prove his remarks. His enthusiasm is evident and he has the rare ability to make otherwise dull subjects interesting. I would highly recommend Reid as a speaker for your event – you will get rave reviews!”

Jacqueline St. Hilaire Worksite Marketing Specialist at Colonial Life


October 28, 2014

“Reid has presence on stage and off. His passion for healthcare reform is obvious from the start of any presentation he gives and immediately engages his audience. His talks are always accurate, enlightening, thought provoking and entertaining. I personally attend as many as possible.”

RoseMary Deininger Broker Manager at Aetna Medicare


October 28, 2014

“Reid is an exceptional communicator and one of the most knowledgeable individuals I've ever heard address the subject of healthcare. While this topic is not always enthralling material to try to tackle, Reid has incredible insight that partly comes from being raised in Canada and understanding that country's healthcare system. The rest of that knowledge came from hard work, study and good old-fashioned experience in the industry. I love that Reid is so proud of recently becoming an American citizen, and yet his Canadian background still gives him unique perspective to address the American system. This is especially true with the massive legislation that was recently passed in the U.S., and the impact it will have on all aspects of businesses and individuals in this country. Reid can comfortably communicate with significant impact to various types of audiences and I recommend him highly.”

Steve Gwinn Vice President, Holmes Murphy & Associates


October 28, 2014

“I first worked with Reid as one of our distribution partners at WellPoint. He and I also shared a keen interest in legislative activities through the National Association of Health Underwriters. Then we worked together at BenefitMall. I found that Reid has outstanding presentation skills. He can communicate very complex multi-faceted concepts and make them not only understandable but interesting. He has the unique ability to take those concepts and show the listener how they impact them personally. His enthusiasm and passion is apparent in everything that he takes on. Bright and articulate are overused words but they are most appropriate in describing Reid.”

John Gaglione Sales Executive, Employee Benefits at Pekin Insurance


October 28, 2014

“Reid is a great motivator and his knowledge of the insurance industry may be unsurpassed. I've had the great experience of working with Reid on 2 separate projects and the results were outstanding. He is an outstanding speaker, and he is able to achieve the unique results of having the ‘student’ remember the subject matter long after the presentation. I would highly recommend him.”

Ed Zurek Senior Vice President at Assurance Agency


October 28, 2014

OK, but is he really THAT good?

reid-speaker-awardGood question. Below are some of Reid’s honors and awards…

    • TAHU Hollis Roberson Award for Outstanding Industry Contribution, 2019
    • LPRT Leading Producers Round Table Soaring Eagle, 2013 – 2019
    • NAHU Vanguard Council Thought Leader Award, 2015
    • Dallas Business Journal Who’s Who in Healthcare, 2014
    • DAHU Nova Award, 2012
    • NAHU Journalism Award, 2011
    • DAHU Stellar Award, 2008 & 2015
    • TAHU Ken Martin Award for Excellence in Communication, 2007
    • NAHU William G. Wetzel Excellence in Public Speaking, 2006

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Who trusts Reid for his insight?

Reid speaks and writes on topics pertinent to healthcare, employee benefits, health insurance, healthcare reform, entrepreneurship and more. Discover some of his articles…

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How can I get in touch with Reid?

Reach out to learn more, get examples of Reid’s current topics and share details about your upcoming event.