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Passionate speaker. Strategist. Innovator. Writer. 29-year healthcare veteran. Free-market health reform advocate. Co-Founder & CEO of freshbenies – a 4-timer on Inc5000’s fastest growing company list. Coffee addict. Born a Canadian, and now a proud American!
Reid grew up in Canada, received a Health Administration degree & formed his opinions about government-run health care. In 1991, he escaped to America and worked for two health insurance carriers and two General Agencies.
As the Affordable Care Act ramped up, Reid was concerned with the high out of pocket costs and lack of control many Americans experienced. In 2009 he launched freshbenies – an engagement platform to help people control their healthcare. This “fresh approach to benefits” combines practical tools such as telehealth, doctors online, advocacy, consumerism savings networks and more. To date, freshbenies has saved clients more than $75 million in unnecessary medical costs.
See for yourself – here’s what others say…
Good question. Below are some of Reid’s honors and awards…
Reid speaks and writes on topics pertinent to healthcare, employee benefits, health insurance, healthcare reform, entrepreneurship and more. Discover some of his articles…
Inc. Magazine
How a Silly Business Name Helped this Business Thrive
benefits Magazine
10 Tips to Boost Telehealth Engagement
B2B Growth Podcast
3 Tips for Making a Major Pivot in Your Business
ShiftShapers Podcast
A Former Canadian Helps Brokers Deliver Post-ACA Focused Benefits
The Next Level Podcast
Conversations that Propel Business