“Reid uses humor and information in a way that everyone in the group can relate to”

What can you tell me about Reid?

healthcare speaker, professional speaker, benefits, hire a speaker

Passionate speaker. Strategist. Innovator. Writer. 30-year healthcare veteran. Free-market health reform advocate. Co-Founder & CEO of freshbenies – a four-time Inc. 5000 fastest-growing company. Coffee addict. Born a Canadian, now a proud American.

Reid grew up in Canada, earned his degree in Health Administration, and formed his opinions on government-run healthcare early. In 1991, he “escaped to America” and spent two decades inside the system, working for two health insurance carriers and two general agencies.

As the Affordable Care Act took shape, Reid grew increasingly concerned about rising out-of-pocket costs and the lack of consumer control in healthcare. In 2009, he launched freshbenies, an employee benefit designed to cut healthcare cost and confusion for employers and employees.

Today, freshbenies delivers a “fresh approach to benefits” through practical, high-value tools like advocacy navigation, behavioral and general telehealth, and Rx savings – helping clients save over $100 million in unnecessary medical costs to date.

What are Reid’s areas of expertise?

healthcare speaker, professional speaker, hire a speaker, benefits, insurance


With humor, candor, and real-world experience, Reid brings fresh insights on leadership, innovation, and healthcare transformation.

  • Entrepreneurial Lessons from the Failures of a Founder
  • Engaging Employees Through Advocacy, Telehealth & Rx Cost Strategies
  • Sales & Leadership in the Age of AI
  • The Future of American Healthcare & Free-Market Innovation

Would Reid be good for our event?

See for yourself – here’s what others say…

“Reid Rasmussen is productive, precise, and results-driven — with a vast knowledge of the healthcare industry. His innovative spirit and boundless energy make him a sought-after speaker. Reid’s deep, practical expertise adds tremendous value to any event.”

Scott Klein Vice President at Lockton Dunning Benefits

October 29, 2014

“Reid is a knowledgeable and engaging speaker on a wide range of healthcare topics. I’ve shared the stage with him and also listened from the audience — and each time, his authentic, straight-forward style brings clarity to complex issues. His well-timed humor keeps audiences of 50 to 500+ both entertained and enlightened. You’re missing out if you don’t have Reid speak at your event.”

Eric Bricker, MD Chief Medical Officer at Compass Professional Health Services

October 29, 2014

“Reid has that rare ability to turn serious, technical content into an enlightening and entertaining experience. He’s always well-prepared and deeply knowledgeable, quickly earning the respect and attention of any audience.”

Steve Neuner President at Corporate Alternatives, Inc.

October 29, 2014

► read more…

“Reid’s articulate, knowledgeable, and deeply passionate about what he does. His ingenuity and reasonableness, paired with his expert grasp of employee benefits, make him a powerful speaker who truly engages audiences.”

Walt Podgurski Conference Co-chair Workplace Benefits Mania, Publisher, Writer

October 29, 2014

“Reid is an engaging speaker who presents information in a concise, organized, and easy-to-digest way. He becomes a true subject matter expert on every topic, and his well-researched presentations give audiences both confidence and insight.”

Tiffany Stiller Vice President, Carrier Relations, BenefitMall

October 29, 2014

“Reid’s mastery of healthcare topics and upbeat delivery make learning easy and enjoyable. In an ever-changing industry, he’s a reliable and trusted resource who always leaves audiences informed and inspired.”

Robert Kucera Regional LTC Wholesaler at John Hancock Life Insurance Company (U.S.A.)

October 29, 2014

“Reid is one of the best speakers I’ve heard on U.S. vs. Canadian healthcare. His entertaining delivery keeps audiences engaged while delivering valuable insights. I highly recommend him for any healthcare or benefits event.”

Fred Robertson Executive Vice President at BenefitMall

October 29, 2014

"With experience in both U.S. and Canadian systems, Reid brings a deeper understanding of healthcare reform to every discussion. He’s a dynamic, exceptional orator whose market insight and foresight are truly unmatched."

Joyce Dobervich Director of Operations at Sage Benefit Group, Inc.

October 28, 2014

“Reid combines deep subject knowledge with outstanding presentation skills. He’s simply an exceptional communicator and presenter.”

Bernard DiFiore CEO at BenefitMall

October 28, 2014

“Reid’s unique perspective on both the U.S. and Canadian healthcare systems brought incredible clarity to our event. His blend of humor, research, and passion connects deeply with any audience. I highly recommend him for any topic he tackles — his accuracy and enthusiasm are unmatched.”

D'Vorah Mariscal Sr. Broker Sales Executive at BenefitMall

October 28, 2014

"Energetic, enthusiastic, and knowledgeable—Reid captures attention from start to finish. His research-driven insights and clear delivery make his sessions a must-attend for anyone in the healthcare industry."

Robb Peterson Sales Executive at Trustmark / Starmark Insurance Companies

October 28, 2014

"Reid is eloquent, organized, and captivating. He backs every point with solid data and delivers with genuine enthusiasm and humor. Even complex topics become interesting in his hands. Your audience will rave about him."

Jacqueline St. Hilaire Worksite Marketing Specialist at Colonial Life

October 28, 2014

“Reid’s passion for healthcare reform shines in every presentation. His talks are accurate, enlightening, and thought-provoking, leaving audiences both informed and inspired.”

RoseMary Deininger Broker Manager at Aetna Medicare

October 28, 2014

"Reid is an exceptional communicator with incredible insight into the healthcare industry. His Canadian background and American experience give him a unique perspective on reform and legislation. He connects with every audience—large or small—with clarity, authority, and authenticity."

Steve Gwinn Vice President, Holmes Murphy & Associates

October 28, 2014

“Reid has outstanding presentation skills—able to make complex, multi-layered concepts clear and relatable. His enthusiasm and passion are contagious, and his ability to connect ideas to real-world impact is rare.”

John Gaglione Sales Executive, Employee Benefits at Pekin Insurance

October 28, 2014

"Reid is a motivator whose knowledge of the insurance industry is second to none. I’ve worked with him on multiple projects, and the results were always exceptional. He’s an outstanding speaker whose message truly sticks with the audience."

Ed Zurek Senior Vice President at Assurance Agency

October 28, 2014

OK, but is he really THAT good?

award-winning speaker reid rasmussenGood question. Below are some of Reid’s honors and awards…

    • “Benefits Industry Personality of the Year” Award
    • Hollis Roberson Award for Outstanding Industry Contribution
    • Leading Producers Round Table Soaring Eagle Award
    • Vanguard Council Thought Leader Award
    • Dallas Business Journal Who’s Who in Healthcare
    • NABIP-Dallas Nova Award & Stellar Award
    • NABIP National Journalism Award
    • Ken Martin Award for Excellence in Communication
    • William G. Wetzel Excellence in Public Speaking Award

How does Reid connect?

Reid’s video series, ‘Brokers in Cars Getting Coffee’, is a great example of the energy he brings to his speaking engagements.

How can I get in touch with Reid?

Reach out to learn more, get examples of Reid’s current topics and share details about your upcoming event.

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